Upcoming musicians and young rock bands like Last Conservative are traversing a different route other than the one bands of the last decades took. They have given up on looking for a band manager, or a popular record to sign them up. Instead, these musicians are jumping onto the techie bandwagon and are marketing, advertising themselves, and selling their own music through the internet. Supported by Robby Takac, the bassist of Goo Goo Dolls and founder of Music Is Art, these bands get a headstart by exploiting the possibilities of new technology such as
downloadable digital music, digital music players, and Internet programs. This way, the new bands can form a loyal fan base without their profits getting cut by entertainment middlemen. Their target? The high school crowd. I think it's because these kids neither have enough money to buy real concert tickets or high-priced CDs.
These are smart
marketing ideas since kids nowadays are almost perpetually in tune to their PCs, iPods and MP3s. Truly the fastest and easiest way to connect to them is through the use of these mediums. Also, the kids can access the band easily since these bands usually perform at school functions without prohibitive ticket prices. MySpace.com plays a part in this scheme because it enable the kids to connect with the other fans and even the band members. Hence, this idea serves two purpose: helping the new bands get stable and giving the kids their music fix.
